CHANGE OVERALL BEHAVIOR

The purpose of The Bid is to practice specific new behavior.

The format was originally developed in 2006 for a large multinational customer that changed its strategy from offering traditional service contracts on a market-by-market basis to becoming a strong outsourcing partner for large global corporations.

As you might imagine, this demanded quite a few changes in the Leadership Culture…

The Bid was designed as a customized solution where all situations were created specifically for this challenge. It was launched at a top management conference where 410 top managers from 45 countries played the game.

The Bid was designed with four key dilemmas.

At each stage each manager has to choose between two tough options – only one of which is right.

In this case we deliberately placed the top managers in situations where most of them did NOT find the perfect route. In fact, only 58 out of 410 participants won the game.

This way of working can be controversial and is not right for all leadership cultures.

But it is very effective when used correctly in the right context.

After the top management conference The Bid was developed into an interactive DVD version and became part of the management training program.

Subsequently The Bid has been produced in many variants for other large companies faced with complex change agendas.

Premiere at a global top management conference in 2006. 58 winners celebrated (out of 410 participants).